Helping Our Cause - Beauty with a Purpose

Beauty with a Purpose was created by Julia Morley in 1972. The Beauty with a Purpose initiative is at the heart of Miss World with the organisation working tirelessly to raise funds for many good causes over the years. More than $1 billion USD has been donated to local and international organisations in aid of disadvantaged children around the globe.

Beauty With A Purpose does not stop with just the titleholder. Part of the brief to contenders in the Cayman Islands is that they volunteer their time or fundraise for projects they support.

Their hard work, dedication and above all, results, are what puts them in the running for the Beauty with a Purpose award. The Beauty With A Purpose Award singles out and recognises the Miss World contestant who is shown to have made a real difference to the people in need in her country.

Over the years through Envirowalk Cayman , the MWCI Committee has raised and donated funds for the following organisations; Plastic Free Cayman, Protect Our Future and Mangrove Rangers. Our Queens continue to give back to their community by being involved with various local organisations.

For more information about Beauty with a Purpose, please email:
[email protected]

Donate to our cause

We are a local non-profit organization and are not permitted to pay salaries. The funds we receive are used to offer free
training for ladies between 15-27.

Donations can be made directly to:
Cayman National Bank
Girl Power Ltd.
Chequing Account #011-15773 KYD
Savings Account #022-36688 USD

Or by email: [email protected]


If you would like to assist our organisation by speaking to our Girl Power Group, offering financial assistance, trading services or by helping to organize events, please click here and fill in our volunteer form.

Sponsor a Contestant

The ladies that participate in our pageant training programme and our pageant, require sponsors to support their ambition. If you would like exposure for. Your business and would like to help a young woman achieve her goals, please click here and fill in our Sponsor a contestant form.