Beauty with a Purpose was created by Julia Morley in 1972. The Beauty with a Purpose initiative is at the heart of Miss World with the organisation working tirelessly to raise funds for many good causes over the years. More than $1 billion USD has been donated to local and international organisations in aid of disadvantaged children around the globe.

Beauty With A Purpose does not stop with just the titleholder. Part of the brief to contenders in the Cayman Islands is that they volunteer their time or fundraise for projects they support.

Their hard work, dedication and above all, results, are what puts them in the running for the Beauty with a Purpose award. The Beauty With A Purpose Award singles out and recognises the Miss World contestant who is shown to have made a real difference to the people in need in her country.

Over the years through Envirowalk Cayman , the MWCI Committee has raised and donated funds for the following organisations; Plastic Free Cayman, Protect Our Future and Mangrove Rangers. Our Queens continue to give back to their community by being involved with various local organisations.

For more information about Beauty with a Purpose, please email:
[email protected]